Basics of Digital Marketing - Part 1

 

What is Digital Marketing?

Digital Marketing is a term made of 2 words -Digital and Marketing. It simply means marketing of a product done digitally. In other words, we can say that the promotion and marketing of any product done in digital way on platforms like websites, social media apps, paid ads etc is called digital marketing and the person who does digital marketing is called a Digital Marketer.

Why Digital Marketing?

We are living in the world of technology wherein we see new technologies coming up every day. Due to this we have to update our way of working. Every industry has to adapt these new technologies and marketing is no different. In earlier days, marketing was done mostly through existing customers. People used to like a product and they would recommend that product to their relatives and friends and in this way the promotion of that product was done. This is called as Traditional Marketing. Newspaper ads, television ads, banner and hoardings, radio also played a big role in traditional marketing. Newspapers were the major source of information for people and so companies promoted their products through newspaper ads.

But now the situation is changing. With the evolution of Internet and the craze of smartphones especially in youth, companies need to change their marketing strategies if they want to survive in the industry. Nowadays the number of smartphone users around the world is increasing. People share photos and videos through Facebook and Instagram, chat with family and friends on chatting apps like WhatsApp, see videos on YouTube, share their views about an event on Twitter, watch movies and series on OTT platforms like Prime, Netflix etc. In short, people, especially young generation which includes teenagers and working professionals are very much active on the web.  Their whole world moves around the web and they keep themselves updated with each and every news.

In this case, if a company wants to promote and market their new product then the best way is to use do this on digital platforms. The chances of a college student buying a new boAt headphone after he saw an ad on Instagram is much higher than the same student buying the same headphone after he saw an ad in a newspaper. For this reason, companies need skilled digital marketers who can promote their products digitally and increase the revenue of the company.

 

Where is it used?

In today’s world every industry ranging from electronics to communication, aviation to automobile, pharmacy to finance etc. is using digital marketing in one way or the other to stay ahead of their competitors and make more profit.

To be continued…