Digital Marketing Blog

 In the last blog we had discussed about basics of digital marketing and answered several questions like what digital marketing, why do we need it ,where do we use it.  Today we will see the skills needed for digital marketing,different fields of digital marketing and salary of different digital marketing roles. Skills needed for digital marketing: A digital marketer must possess the following skills: 1)   Data Analysis     D ata analysis is one of the most important skills needed for digital marketing. A digital marketer comes across various forms of data everyday ranging from likes on a particular post to clickthrough rate (CTR), no of leads converted to audience engagement on a particular social media platform and so on. He must possess basic analytical skills and should be able to process the data and extract relevant information from it. 2)   Content Creation In digital marketing, content is the king. The reputation of a brand depends on the co...

  What is Digital Marketing? Digital Marketing is a term made of 2 words -Digital and Marketing. It simply means marketing of a product done digitally. In other words, we can say that the promotion and marketing of any product done in digital way on platforms like websites, social media apps, paid ads etc is called digital marketing and the person who does digital marketing is called a Digital Marketer. Why Digital Marketing? We are living in the world of technology wherein we see new technologies coming up every day. Due to this we have to update our way of working. Every industry has to adapt these new technologies and marketing is no different. In earlier days, marketing was done mostly through existing customers. People used to like a product and they would recommend that product to their relatives and friends and in this way the promotion of that product was done. This is called as Traditional Marketing. Newspaper ads, television ads, banner and hoardings, radio also pla...