Digital Marketing Blog

  What is Email Marketing? One of the earliest means of digital communication is email, which is also one of the most successful digital marketing tactics available. Yes, there are more modern ways to interact with your audience and customers, such live chat and social media. Email is the king of marketing mediums, with a user base of more than 4.5 billion. Email marketing also offers a return on investment (ROI) of $36 for every dollar invested, making it deserving of a spot in every marketer's toolkit. Email marketing is considered one of the most effective marketing channel when compared to social media, SEO and affiliate marketing. Despite the popularity of social media, email remains more popular than other channels. What use is marketing to someone if they aren't present, after all? Additionally, with email marketing, you control the connections, so algorithm changes won't negatively impact your reach. Because of this, creating an effective email marketing campaign is...

  What is Social Media Marketing? Social media marketing is a technique to connect your brand with your audience by utilising social media platforms (such as Facebook, Twitter, LinkedIn, Pinterest, etc.). You run social media campaigns to develop your brand, broaden brand recognition, enhance sales, and increase visitors to your website. Social media offers fantastic chances to connect with your target market and clients. Basic terms and definitions Some basic terms in social media marketing are discussed below. 1. Social Media A website or a platform that,  makes it easier for people to share ideas and information  via the creation of virtual communities and networks is called social media. 2. Content Social media content is everything you produce and  publish on social media. Text, images, videos, or a combination of these can all be used. The most important component of social media marketing is content. In truth, the only two things that really matter are the pos...

  What is Search Engine Optimization? The process of optimising your website for search engines with the aim of raising your placement in search results and gaining more natural (unpaid) traffic is known as search engine optimization (SEO). SEO was first used in 1990s when search engines were used for the first time. SEO , along with Pay Per Click (PPC) form Search Engine Marketing (SEM). However,SEO focuses only on organic research and not on PPC optimization. Source: https://mangools.com/blog/learn-seo/ Generally speaking, all the actions that are done to make a website popular and improve its ranking come under SEO. 3 key aspects of SEO There are many algorithms and methods available for SEO but there are 3 key aspects that are imporant for good SEO. These aspects are as follows: 1. Technical Stuff: The first and foremost important thing in SEO is the technical stuff which consists of                          ...

 In the last blog we had discussed about basics of digital marketing and answered several questions like what digital marketing, why do we need it ,where do we use it.  Today we will see the skills needed for digital marketing,different fields of digital marketing and salary of different digital marketing roles. Skills needed for digital marketing: A digital marketer must possess the following skills: 1)   Data Analysis     D ata analysis is one of the most important skills needed for digital marketing. A digital marketer comes across various forms of data everyday ranging from likes on a particular post to clickthrough rate (CTR), no of leads converted to audience engagement on a particular social media platform and so on. He must possess basic analytical skills and should be able to process the data and extract relevant information from it. 2)   Content Creation In digital marketing, content is the king. The reputation of a brand depends on the co...

  What is Digital Marketing? Digital Marketing is a term made of 2 words -Digital and Marketing. It simply means marketing of a product done digitally. In other words, we can say that the promotion and marketing of any product done in digital way on platforms like websites, social media apps, paid ads etc is called digital marketing and the person who does digital marketing is called a Digital Marketer. Why Digital Marketing? We are living in the world of technology wherein we see new technologies coming up every day. Due to this we have to update our way of working. Every industry has to adapt these new technologies and marketing is no different. In earlier days, marketing was done mostly through existing customers. People used to like a product and they would recommend that product to their relatives and friends and in this way the promotion of that product was done. This is called as Traditional Marketing. Newspaper ads, television ads, banner and hoardings, radio also pla...