Types of Digital Marketing

What is Digital Marketing?

Digital Marketing is a term made of 2 words-Digital and Marketing. It simply means marketing of a product done digitally. In other words, we can say that the promotion and marketing of any product done in digital way on platforms like websites, social media apps, paid ads etc. is called digital marketing and the person who does digital marketing is called a Digital Marketer.

Different types of digital marketing:

1) Search Engine Optimization

Search Engine Optimization

The process of optimizing your website for search engines with the aim of raising your placement in search results and gaining more natural (unpaid) traffic is known as search engine optimization (SEO).

2) Social Media Marketing

                                    Social Media Marketing

Social media marketing is a technique to connect your brand with your audience by utilizing social media platforms (such as Facebook, Twitter, LinkedIn, Pinterest, etc.). You run social media campaigns to develop your brand, broaden brand recognition, enhance sales, and increase visitors to your website. Social media offers fantastic chances to connect with your target market and clients.

3) Affiliate Marketing

                                            Affiliate Marketing

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. 

4) Email Marketing

                                            Email Marketing

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list via emails.