Basics of Digital Marketing - Part 2

 In the last blog we had discussed about basics of digital marketing and answered several questions like what digital marketing, why do we need it ,where do we use it. 

Today we will see the skills needed for digital marketing,different fields of digital marketing and salary of different digital marketing roles.

Skills needed for digital marketing:

A digital marketer must possess the following skills:

1)  Data Analysis

    Data analysis is one of the most important skills needed for digital marketing. A digital marketer comes across various forms of data everyday ranging from likes on a particular post to clickthrough rate (CTR), no of leads converted to audience engagement on a particular social media platform and so on. He must possess basic analytical skills and should be able to process the data and extract relevant information from it.

2)  Content Creation

In digital marketing, content is the king. The reputation of a brand depends on the content of that brand that is available to users. That is the reason why content creation is so much important. Companies need employees who can create relatable and evergreen content for their audience.

3)  CRM

CRM stands for Customer Relationship Management. It plays an important role in digital marketing campaign of a company. It includes monitoring the customer experience and understanding customers on an emotional and personal level. A digital marketer must possess skills like empathy and basic communication.

4)  Communication skills

As said in the above point, communication skills play a very important role in the life of a digital marketer. This includes different skills like spreading impactful messages, establishing trust and building relationship among customers. A digital marketing professional should be able to communicate the ideas in such a way that the audience will understand. He should possess the ability to look at things from a different perspective and create engaging content for the audience.

5)   Basic Design Skills

A digital marketer should have basic design skills. He should have some basic knowledge aboubt design softwares like Adobe Creative Suite, Canva, Figma, Inkscape etc. These softwares help in creating visual content.

Therefore, it is recommended to have basic idea of every skill with specialization and expertise in a specific field.

Apart from the above mentioned skills, there are some common points that every digital marketer should keep in mind while working for a company. The points are as follows:

·    in depth knowledge of the algorithms of all platforms the company is using

·    proper content for the promotion of the product

·    in depth analysis of competitor companies who make similar type of products

·     finding target audience

Fields of Digital Marketing:

Digital marketing consists of a variety of fields. Some of the most famous fields are as follows. We will discuss about each field in detail in the upcoming blogs.

1)     Search Engine Optimization (SEO)

2)     Search Engine Marketing (SEM)

3)     Social Media Marketing (SMM)

4)     Email Marketing

5)     Content Marketing

6)     Affiliate Marketing

7)     Content Design

8)     Content Writing

Salary of digital marketer:

Till now you must have known the importance of digital marketing as a career. Now let us look at the per annum salary of different chief roles:


Role

Salary in Rupees

Digital Marketing Manager

4 lakhs to 10 lakhs

SEO Manager

3 lakhs to 7 lakhs

SEM/PPC expert

3 lakhs to 5 lakhs

Web developer/designer

3 lakhs to 6 lakhs

Social Media Manager

3.5 lakhs to 7 lakhs

Content Writer

2.5 lakhs to 5 lakhs


 In the upcoming blogs we will discuss about different fields of digital marketing in depth.

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